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1st PhormSports & performance

Level-1 - Vanilla Ice Cream

£51.99 for 30 servings at Healf. That works out at £1.88 per 25 g protein, which ranks it 60th of the 123 whey protein isolate products we price across 6 UK retailers.

What it really costs, per 25 g protein£1.88One 25 g dose is our comparison unit for protein powder. It is not a recommendation.
A day£1.88
A week£13.19
A month£56.51
A year£687.55

At one 25 g dose a day, this pack lasts 28 days. A month is 30 days, so twelve of them is not quite a year.

How we worked it out

  • In the pack: 30 × 23 g = 690 g
  • £51.99 ÷ 690 g × 25 g = £1.88 per 25 g protein
  • A week £1.88 × 7 = £13.19 · a month × 30 = £56.51 · a year × 365 = £687.55
  • Amount per serving: stated on the label.

The standard dose is a comparison unit, not a recommendation. Always confirm the price on the retailer's site. How we compare everything.

Cheaper whey protein isolate

All 123, ranked →
Gold Standard 100% Isolate Whey Protein powder 930 g (31 servings) VanillaOptimum Nutrition · 25 g a serving · £56.13 a month · a pack lasts 31 days£1.87£58.00View at Optimum Nutrition (opens in a new tab)
Gold Standard 100% Isolate Whey Protein powder 930 g (31 servings) StrawberryOptimum Nutrition · 25 g a serving · £56.13 a month · a pack lasts 31 days£1.87£58.00View at Optimum Nutrition (opens in a new tab)
Diet Whey Protein Isolate 1kg Banana SmoothProtein Works · 22 g a serving · £56.24 a month · a pack lasts 35 days£1.87£65.99View at Protein Works (opens in a new tab)
Transparent LabsGrass Fed Whey IsolateHealf · 28 g a serving · £56.49 a month · a pack lasts 2 months£1.88£115.99View at Healf (opens in a new tab)
1st PhormLevel-1 - Ice Cream CookieHealf · 23 g a serving · £56.51 a month · a pack lasts 28 days£1.88£51.99View at Healf (opens in a new tab)
1st PhormThis productHealf · 23 g a serving · £56.51 a month · a pack lasts 28 days£1.88shown above

Switching to the Optimum Nutrition pack saves 38p a month at the same 25 g dose.

Ranked purely by price per 25 g protein. 53 combination products also contain protein powder.

On the label

Protein powder · Whey isolate
23 g per serving (stated on the label)
Pack
30 servings · 32 null(s) a serving
Cost per serving
£1.73 (30 servings in the pack)
More label details
Sold by
Healf
What the listing says
“Servings Per Container: 30” · “Serving Size: 1 Scoop (32g)” · “Protein ; 23 g”
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One 25 g dose is our comparison unit, not a recommendation.

Price history

No price change since 1 October 2026. Checked on 20 days, most recently 20 October 2026.

Price at every check
£51.99Healf
First recorded
£51.991 Oct
Checked on
20 dayssince 1 Oct
Pack price at each check.
  1. First checked at Healf: £51.99

Questions about this product

How much does 1st Phorm Level-1 - Vanilla Ice Cream cost per 25 g protein?

£1.88 per 25 g protein, from £51.99 for 30 servings at Healf, checked on 20 October 2026.

Is it the cheapest whey protein isolate in the UK?

No, it is 60th of 123. Impact Whey Isolate Powder at Myprotein works out at 83p per 25 g protein.

How long does one pack last?

28 days at one 25 g dose. The pack holds 690 g in total.

About 1st Phorm

All 13 1st Phorm products, priced per dose

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