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Sports & performanceVegan

Critical Plant Protein, Strawberry, 1.8 kg

£39.95 for 1.8 kg at Applied Nutrition. That works out at 69p per 25 g protein, which ranks it 6th of the 66 vegan protein blend products we price across 8 UK retailers.

What it really costs, per 25 g protein69pOne 25 g dose is our comparison unit for protein powder. It is not a recommendation.

A day69p

A week£4.86

A month£20.81

A year£253.16

At one 25 g dose a day, this pack lasts 58 days. A month is 30 days, so twelve of them is not quite a year.

How we worked it out

Servings: 1800 ÷ 30 per serving = 60
In the pack: 60 × 24 g = 1,440 g
£39.95 ÷ 1,440 g × 25 g = 69.4p per 25 g protein
A week 69.4p × 7 = £4.86 · a month × 30 = £20.81 · a year × 365 = £253.16
Amount per serving: stated on the label.

The standard dose is a comparison unit, not a recommendation. Always confirm the price on the retailer's site. How we compare everything.

Cheaper vegan protein blend

All 66, ranked →

Vegan Protein 360 4kg Chocolate BuenoCheapest per 25 g proteinProtein Works · 25 g a serving · £17.44 a month · a pack lasts 4 months58p£77.49View at Protein Works

Vegan Protein 360 2kg Chocolate BuenoProtein Works · 25 g a serving · £18.90 a month · a pack lasts 2 months63p£41.99View at Protein Works

Vegan Protein 360 4kg Banana SmoothProtein Works · 28 g a serving · £20.62 a month · a pack lasts 4 months69p£87.99View at Protein Works

Vegan Protein 360 1kg Chocolate BuenoProtein Works · 25 g a serving · £20.69 a month · a pack lasts 33 days69p£22.99View at Protein Works

Critical Plant ProteinApplied Nutrition · 24 g a serving · £20.81 a month · a pack lasts 58 days69p£39.95View at Applied Nutrition

This productApplied Nutrition · 24 g a serving · £20.81 a month · a pack lasts 58 days69pshown above

Switching to the Protein Works pack saves £3.37 a month at the same 25 g dose.

Ranked purely by price per 25 g protein. 44 combination products also contain protein powder.

Pack sizes

Pack	Price	Per dose	A year
1.8 kgthis pack	£39.95	69p	£253.16
450 g	£15.95	£1.11	£404.29

This pack is the cheapest of the 2 sizes per dose.

On the label

Protein powder · Vegan protein blend: 24 g per serving (stated on the label)
Pack: 1.8 kg · 60 servings · 30 g a serving
Cost per serving: 67p (60 servings in the pack)

More label details

Testing: Claimed on the label (not verified by us)
Claimed on the listing: vegan, vegetarian
Sold by: Applied Nutrition
What the listing says: “Strawberry” · “1.8kg” · “scoop (30g)” · “24g of protein per serving”

Ingredients

Strawberry Soya Protein Isolate (Soy), Pea Protein Isolate, Brown Rice Protein, Natural Flavouring, Colour (Beetroot Red), Thickener (Xanthan Gum), Sweeteners (Sucralose, Steviol Glycosides from Stevia). Chocolate Soya Protein Isolate (Soy), Pea Protein Isolate, Brown Rice Protein, Cocoa Powder, Natural Flavouring, Thickener (Xanthan Gum), Sweeteners (Sucralose, Steviol Glycosides from Stevia). Vanilla Soya Protein Isolate (Soy), Pea Protein Isolate, Brown Rice Protein, Natural Flavouring, Thickener (Xanthan Gum), Sweeteners (Sucralose, Steviol Glycosides from Stevia).

From the Applied Nutrition listing. Check the pack itself if you have an allergy: labels mark allergens in bold.

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Daily dosegFordays

One 25 g dose is our comparison unit, not a recommendation.

Price history

No price change since 23 September 2026. Checked on 2 days, most recently 9 October 2026.

Price at every check: £39.95Applied Nutrition
First recorded: £39.9523 Sept
Checked on: 2 dayssince 23 Sept

Pack price at each check.

23 SeptFirst checked at Applied Nutrition: £39.95

Questions about this product

How much does Applied Nutrition Critical Plant Protein cost per 25 g protein?

69p per 25 g protein, from £39.95 for 1.8 kg at Applied Nutrition, checked on 9 October 2026.

Is it the cheapest vegan protein blend in the UK?

No, it is 6th of 66. Vegan Protein 360 4kg Chocolate Bueno at Protein Works works out at 58p per 25 g protein.

How long does one pack last?

58 days at one 25 g dose. The pack holds 1,440 g in total.

About Applied Nutrition

Founded 2014 · Knowsley, Liverpool, England

Applied Nutrition is a sports nutrition company based in Knowsley, Liverpool, where it makes most of its own products. Tom Ryder, its chief executive, set it up in 2014, and it has been listed on the London Stock Exchange since October 2024.

All 113 Applied Nutrition products, priced per dose Visit Applied Nutrition (opens in a new tab)