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NOW FoodsVitamins

Vitamin D-3 400 IU, 180 softgels

£5.49 for 180 softgels at Healf. That works out at 8p per 1,000 IU, which ranks it 91st of the 207 vitamin D3 products we price across 20 UK retailers.

What it really costs, per 1,000 IU8pOne 1,000 IU dose is our comparison unit for vitamin D3. It is not a recommendation.
A day8p
A week53p
A month£2.29
A year£27.83

At one 1,000 IU dose a day, this pack lasts 2 months. A month is 30 days, so twelve of them is not quite a year.

How we worked it out

  • Servings: 180 ÷ 1 per serving = 180
  • In the pack: 180 × 400 IU = 72,000 IU
  • £5.49 ÷ 72,000 IU × 1,000 IU = 7.63p per 1,000 IU
  • A week 7.63p × 7 = 53p · a month × 30 = £2.29 · a year × 365 = £27.83
  • Amount per serving: stated on the label.

The standard dose is a comparison unit, not a recommendation. Always confirm the price on the retailer's site. How we compare everything.

Cheaper vitamin D3

All 207, ranked →
Vitamin D3 50 Plus Vegan Friendly 180 CapsulesHealthspan · 2,000 IU a serving · £2.08 a month · a pack lasts 12 months7p£24.99View at Healthspan (opens in a new tab)
Vitamin D3 + K2 SprayHealf · 2,000 IU a serving · £2.16 a month · a pack lasts 8 months7p£17.99View at Healf (opens in a new tab)
D3 (5,000 IU) + K2Healf · 5,000 IU a serving · £2.20 a month · a pack lasts 1.2 years7p£32.99View at Healf (opens in a new tab)
Higher NatureHigh Strength Vitamin D3 2000iuHigher Nature · 2,000 IU a serving · £2.24 a month · a pack lasts 4 months7p£8.95View at Higher Nature (opens in a new tab)
Vitamin D3 2200IUHealf · 2,200 IU a serving · £2.25 a month · a pack lasts 7 months7p£16.49View at Healf (opens in a new tab)
This productHealf · 400 IU a serving · £2.29 a month · a pack lasts 2 months8pshown above

Switching to the Healthspan pack saves 21p a month at the same 1,000 IU dose.

Ranked purely by price per 1,000 IU. 439 combination products also contain vitamin D3.

On the label

Vitamin D3 · Vitamin D3
400 IU per serving (stated on the label)
Pack
180 softgels · 180 servings · 1 softgel(s) a serving
Cost per serving
3p (180 servings in the pack)
More label details
Sold by
Healf
What the listing says
“180 softgels” · “Servings Per Container: 180” · “Serving Size: 1 Softgel” · “(from Lanolin) (400 IU) ; 10 mcg”
Ingredients

Vitamin D3 (as Cholecalciferol) (from Lanolin) (400 IU), Extra Virgin Olive Oil, Softgel Capsule (Bovine Gelatin, Glycerin, Water), Safflower Oil

From the Healf listing. Check the pack itself if you have an allergy: labels mark allergens in bold.

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One 1,000 IU dose is our comparison unit, not a recommendation.

Price history

No price change since 1 October 2026. Checked on 20 days, most recently 20 October 2026.

Price at every check
£5.49Healf
First recorded
£5.491 Oct
Checked on
20 dayssince 1 Oct
Pack price at each check.
  1. First checked at Healf: £5.49

Questions about this product

How much does NOW Foods Vitamin D-3 400 IU cost per 1,000 IU?

8p per 1,000 IU, from £5.49 for 180 softgels at Healf, checked on 20 October 2026.

Is it the cheapest vitamin D3 in the UK?

No, it is 91st of 207. High-Strength Vitamin D3 Tablets at WeightWorld works out at 1p per 1,000 IU.

How long does one pack last?

2 months at one 1,000 IU dose. The pack holds 72,000 IU in total.

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