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Applied NutritionSports & performanceVegan

Critical Plant Protein, Chocolate, 450 g

£15.95 for 450 g at Applied Nutrition. That works out at £1.11 per 25 g protein, which ranks it 15th of the 66 vegan protein blend products we price across 8 UK retailers.

What it really costs, per 25 g protein£1.11One 25 g dose is our comparison unit for protein powder. It is not a recommendation.
A day£1.11
A week£7.75
A month£33.23
A year£404.29

At one 25 g dose a day, this pack lasts 14 days. A month is 30 days, so twelve of them is not quite a year.

How we worked it out

  • Servings: 450 ÷ 30 per serving = 15
  • In the pack: 15 × 24 g = 360 g
  • £15.95 ÷ 360 g × 25 g = £1.11 per 25 g protein
  • A week £1.11 × 7 = £7.75 · a month × 30 = £33.23 · a year × 365 = £404.29
  • Amount per serving: stated on the label.

The standard dose is a comparison unit, not a recommendation. Always confirm the price on the retailer's site. How we compare everything.

Cheaper vegan protein blend

All 66, ranked →
Vegan Protein 360 2kg Banana SmoothProtein Works · 28 g a serving · £22.73 a month · a pack lasts 2 months76p£48.49View at Protein Works (opens in a new tab)
Vegan Protein 360 1kg Banana SmoothProtein Works · 28 g a serving · £24.37 a month · a pack lasts 32 days81p£25.99View at Protein Works (opens in a new tab)
Impact Plant ProteinMyprotein · 22 g a serving · £27.25 a month · a pack lasts 13 days91p£11.99View at Myprotein (opens in a new tab)
Vegan Protein 360 500g Banana SmoothProtein Works · 28 g a serving · £28.11 a month · a pack lasts 16 days94p£14.99View at Protein Works (opens in a new tab)
Vegan Protein 360Protein Works · 28 g a serving · £28.11 a month · a pack lasts 16 days94p£14.99View at Protein Works (opens in a new tab)
This productApplied Nutrition · 24 g a serving · £33.23 a month · a pack lasts 14 days£1.11shown above

Switching to the Protein Works pack saves £10.50 a month at the same 25 g dose.

Ranked purely by price per 25 g protein. 44 combination products also contain protein powder.

Pack sizes

PackPricePer doseA year
1.8 kg£39.9569p£253.16
450 gthis pack£15.95£1.11£404.29

At one 25 g dose a day, the 1.8 kg pack costs £151.13 less a year than this one.

On the label

Protein powder · Vegan protein blend
24 g per serving (stated on the label)
Pack
450 g · 15 servings · 30 g a serving
Cost per serving
£1.06 (15 servings in the pack)
More label details
Testing
Claimed on the label (not verified by us)
Claimed on the listing
vegan, vegetarian
Sold by
Applied Nutrition
What the listing says
“Chocolate” · “450g” · “scoop (30g)” · “24g of protein per serving”
Ingredients

Strawberry Soya Protein Isolate (Soy), Pea Protein Isolate, Brown Rice Protein, Natural Flavouring, Colour (Beetroot Red), Thickener (Xanthan Gum), Sweeteners (Sucralose, Steviol Glycosides from Stevia). Chocolate Soya Protein Isolate (Soy), Pea Protein Isolate, Brown Rice Protein, Cocoa Powder, Natural Flavouring, Thickener (Xanthan Gum), Sweeteners (Sucralose, Steviol Glycosides from Stevia). Vanilla Soya Protein Isolate (Soy), Pea Protein Isolate, Brown Rice Protein, Natural Flavouring, Thickener (Xanthan Gum), Sweeteners (Sucralose, Steviol Glycosides from Stevia).

From the Applied Nutrition listing. Check the pack itself if you have an allergy: labels mark allergens in bold.

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One 25 g dose is our comparison unit, not a recommendation.

Price history

No price change since 23 September 2026. Checked on 2 days, most recently 9 October 2026.

Price at every check
£15.95Applied Nutrition
First recorded
£15.9523 Sept
Checked on
2 dayssince 23 Sept
Pack price at each check.
  1. First checked at Applied Nutrition: £15.95

Questions about this product

How much does Applied Nutrition Critical Plant Protein cost per 25 g protein?

£1.11 per 25 g protein, from £15.95 for 450 g at Applied Nutrition, checked on 9 October 2026.

Is it the cheapest vegan protein blend in the UK?

No, it is 15th of 66. Vegan Protein 360 4kg Chocolate Bueno at Protein Works works out at 58p per 25 g protein.

How long does one pack last?

14 days at one 25 g dose. The pack holds 360 g in total.

About Applied Nutrition

Founded 2014 · Knowsley, Liverpool, England

Applied Nutrition is a sports nutrition company based in Knowsley, Liverpool, where it makes most of its own products. Tom Ryder, its chief executive, set it up in 2014, and it has been listed on the London Stock Exchange since October 2024.

All 113 Applied Nutrition products, priced per doseVisit Applied Nutrition (opens in a new tab)

More from Applied Nutrition

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