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I'm NutrientsGeneral health ingredients

Kids Fussy Essentials Multivitamin, 60 tablets

£39.99 for 60 tablets at Healf. That works out at 67p per serving, which ranks it 174th of the 283 multivitamins we price across 17 UK retailers.

What it really costs, per serving67pOne serving is our comparison unit for multivitamin. It is not a recommendation.
A day67p
A week£4.67
A month£20.00
A year£243.27

At one serving a day, this pack lasts 2 months. A month is 30 days, so twelve of them is not quite a year.

How we worked it out

Multivitamin

  • Servings: 60 ÷ 1 per serving = 60
  • In the pack: 60 × 1 serving = 60 servings
  • £39.99 ÷ 60 servings × 1 serving = 66.6p per serving
  • A week 66.6p × 7 = £4.67 · a month × 30 = £20.00 · a year × 365 = £243.27
  • Amount per serving: priced per serving — compare what each serving contains before choosing.

Choline

  • Servings: 60 ÷ 1 per serving = 60
  • In the pack: 60 × 20 mg = 1.2 g
  • £39.99 ÷ 1.2 g × 250 mg = £8.33 per 250 mg choline
  • A week £8.33 × 7 = £58.32 · a month × 30 = £249.94 · a year × 365 = £3040.91
  • Amount per serving: stated on the label.

Iodine

  • Servings: 60 ÷ 1 per serving = 60
  • In the pack: 60 × 22.5 µg = 1.35 mg
  • £39.99 ÷ 1.35 mg × 150 µg = £4.44 per 150 µg iodine
  • A week £4.44 × 7 = £31.10 · a month × 30 = £133.30 · a year × 365 = £1621.82
  • Amount per serving: stated on the label.

Iron

  • Servings: 60 ÷ 1 per serving = 60
  • In the pack: 60 × 2.5 mg = 150 mg
  • £39.99 ÷ 150 mg × 14 mg = £3.73 per 14 mg iron
  • A week £3.73 × 7 = £26.13 · a month × 30 = £111.97 · a year × 365 = £1362.33
  • Amount per serving: stated on the label.

Magnesium

  • Servings: 60 ÷ 1 per serving = 60
  • In the pack: 60 × 32.5 mg = 1.95 g
  • £39.99 ÷ 1.95 g × 100 mg = £2.05 per 100 mg magnesium
  • A week £2.05 × 7 = £14.36 · a month × 30 = £61.52 · a year × 365 = £748.53
  • Amount per serving: stated on the label.

Vitamin C

  • Servings: 60 ÷ 1 per serving = 60
  • In the pack: 60 × 8.75 mg = 525 mg
  • £39.99 ÷ 525 mg × 1 g = £76.17 per 1 g
  • A week £76.17 × 7 = £533.20 · a month × 30 = £2285.14 · a year × 365 = £27802.57
  • Amount per serving: stated on the label.

Vitamin D3

  • Servings: 60 ÷ 1 per serving = 60
  • In the pack: 60 × 100 IU = 6,000 IU
  • £39.99 ÷ 6,000 IU × 1,000 IU = £6.67 per 1,000 IU
  • A week £6.67 × 7 = £46.66 · a month × 30 = £199.95 · a year × 365 = £2432.73
  • Amount per serving: stated on the label.

Zinc

  • Servings: 60 ÷ 1 per serving = 60
  • In the pack: 60 × 3 mg = 180 mg
  • £39.99 ÷ 180 mg × 15 mg = £3.33 per 15 mg zinc
  • A week £3.33 × 7 = £23.33 · a month × 30 = £99.98 · a year × 365 = £1216.36
  • Amount per serving: stated on the label.

The standard dose is a comparison unit, not a recommendation. Always confirm the price on the retailer's site. How we compare everything.

Cheaper multivitamins

All 283, ranked →
Kids Multivitamin + Postbiotics GummiesHealf · 1 serving a serving · £19.26 a month · a pack lasts 30 days64p£19.26View at Healf (opens in a new tab)
GP NutritionEverydayMeW-Wellness · 1 serving a serving · £19.75 a month · a pack lasts 28 days66p£18.43View at W-Wellness (opens in a new tab)
Women's Multivitamin LiposomalHealf · 1 serving a serving · £19.89 a month · a pack lasts 30 days66p£19.89View at Healf (opens in a new tab)
PhytoMulti® MultivitaminHealf · 1 serving a serving · £19.99 a month · a pack lasts 30 days67p£19.99View at Healf (opens in a new tab)
Dr.veganDaily Multi-VitaminW-Wellness · 1 serving a serving · £19.99 a month · a pack lasts 30 days67p£19.99View at W-Wellness (opens in a new tab)
This productHealf · 1 serving a serving · £20.00 a month · a pack lasts 2 months67pshown above

Switching to the Healf pack saves 73p a month at one serving a day.

Ranked purely by price per serving. 27 combination products also contain multivitamin.

How it compares: choline bitartrate

All 6, ranked →
WeightWorldCholine Bitartrate CapsulesCheapest per 250 mg cholineWeightWorld · 714 mg a serving · £1.57 a month · a pack lasts 8 months5p£13.49View at WeightWorld (opens in a new tab)
Choline 350mgHealf · 350 mg a serving · £2.78 a month · a pack lasts 5 months9p£12.99View at Healf (opens in a new tab)
Choline & InositolHealf · 250 mg a serving · £2.84 a month · a pack lasts 3 months9p£9.48View at Healf (opens in a new tab)
This productHealf · 20 mg a serving · £249.94 a month · a pack lasts 5 days£8.33shown above

Ranked purely by price per 250 mg choline. Labels here do not all state the same thing: this one gives stated on the label, the cheapest gives estimated from the compound weight using our conversion factor. Check both before choosing. 65 combination products also contain choline.

How it compares: potassium iodide

All 8, ranked →
Lugol's IodineCheapest per 150 µg iodineHealf · 12.5 mg a serving · 2p a month · a pack lasts 102.7 yearsunder 1p£22.49View at Healf (opens in a new tab)
WeightWorldIodine TabletsWeightWorld · 400 µg a serving · 31p a month · a pack lasts 2.7 years1p£9.99View at WeightWorld (opens in a new tab)
Iodine +Healf · 250 µg a serving · 34p a month · a pack lasts 5.5 years1p£22.49View at Healf (opens in a new tab)
This productHealf · 22.5 µg a serving · £133.30 a month · a pack lasts 9 days£4.44shown above

Ranked purely by price per 150 µg iodine. 89 combination products also contain iodine.

How it compares: other forms of iron

All 10, ranked →
Iron (Citrate) 14mgCheapest per 14 mg ironLamberts Healthcare (Nature's Best) · 14 mg a serving · £2.25 a month · a pack lasts 3 months8p£7.50View at Lamberts Healthcare (opens in a new tab)
Iron 14mgSimply Supplements · 14 mg a serving · £2.82 a month · a pack lasts 4 months9p£11.29View at Simply Supplements (opens in a new tab)
Gentle IronTogether Health · 16 mg a serving · £6.99 a month · a pack lasts 34 days23p£7.99View at Together Health (opens in a new tab)
This productHealf · 2.5 mg a serving · £111.97 a month · a pack lasts 11 days£3.73shown above

Ranked purely by price per 14 mg iron. 71 combination products also contain iron.

How it compares: magnesium bisglycinate

All 66, ranked →
Magnesium Bisglycinate 1500mgCheapest per 100 mg magnesiumSimply Supplements · 1.5 g a serving · 43p a month · a pack lasts 2.5 years1p£12.99View at Simply Supplements (opens in a new tab)
One NutritionPure Magnesium BisglycinateVitamin Planet · 700 mg a serving · 96p a month · a pack lasts 1.7 years3p£20.24View at Vitamin Planet (opens in a new tab)
ZipVitMagnesium Glycinate 2000mgZipVit · 400 mg a serving · £1.00 a month · a pack lasts 2 years3p£23.99View at ZipVit (opens in a new tab)
This productHealf · 32.5 mg a serving · £61.52 a month · a pack lasts 20 days£2.05shown above

Ranked purely by price per 100 mg magnesium. Labels here do not all state the same thing: this one gives stated on the label, the cheapest gives estimated from the compound weight using our conversion factor. Check both before choosing. 86 combination products also contain magnesium.

How it compares: vitamin C

All 113, ranked →
Vitamin C Plus TabletsCheapest per 1 gMyprotein · 1 g a serving · £1.00 a month · a pack lasts 6 months3p£5.99View at Myprotein (opens in a new tab)
Vitamin C Crystals PowderHealf · 1.1 g a serving · £1.01 a month · a pack lasts 7 months3p£7.61View at Healf (opens in a new tab)
Vitamin C PowderLamberts Healthcare (Nature's Best) · 1 g a serving · £1.50 a month · a pack lasts 8 months5p£12.50View at Lamberts Healthcare (opens in a new tab)
This productHealf · 8.75 mg a serving · £2285.14 a month · a pack lasts under a day£76.17shown above

Ranked purely by price per 1 g. 950 combination products also contain vitamin C.

How it compares: vitamin D3

All 207, ranked →
WeightWorldHigh-Strength Vitamin D3 TabletsCheapest per 1,000 IUWeightWorld · 4,000 IU a serving · 17p a month · a pack lasts 4.4 years1p£8.99View at WeightWorld (opens in a new tab)
ZipVitVitamin D3 4000iuZipVit · 4,000 IU a serving · 17p a month · a pack lasts 4 years1p£8.49View at ZipVit (opens in a new tab)
WeightWorldVitamin D3 + K2 (MK7) TabletsWeightWorld · 4,000 IU a serving · 21p a month · a pack lasts 4 years1p£9.99View at WeightWorld (opens in a new tab)
This productHealf · 100 IU a serving · £199.95 a month · a pack lasts 6 days£6.67shown above

Ranked purely by price per 1,000 IU. 439 combination products also contain vitamin D3.

How it compares: zinc citrate

All 17, ranked →
Zinc 15mg 180 Tablets (6 month supply)Cheapest per 15 mg zincBoots · 15 mg a serving · £1.29 a month · a pack lasts 6 months4p£7.75View at Boots (opens in a new tab)
Zinc 15mgLamberts Healthcare (Nature's Best) · 15 mg a serving · £1.33 a month · a pack lasts 6 months4p£7.95View at Lamberts Healthcare (opens in a new tab)
Zinc Tablets 15mgSimply Supplements · 15 mg a serving · £1.33 a month · a pack lasts 6 months4p£7.99View at Simply Supplements (opens in a new tab)
This productHealf · 3 mg a serving · £99.98 a month · a pack lasts 12 days£3.33shown above

Ranked purely by price per 15 mg zinc. 201 combination products also contain zinc.

Pack sizes

PackPricePer doseA year
60 tabletsthis pack£39.9967p£243.27
30 tablets£22.5075p£273.75

This pack is the cheapest of the 2 sizes per dose.

On the label

Multivitamin · Multivitamins (per serving)
1 serving per serving (priced per serving — compare what each serving contains before choosing)
Choline · Choline bitartrate
20 mg per serving (stated on the label)
Pack
60 tablets · 60 servings · 1 tablet(s) a serving
Cost per serving
67p (60 servings in the pack)
More label details
Iodine · Potassium iodide
22.5 µg per serving (stated on the label)
Iron · Other forms
2.5 mg per serving (stated on the label)
Magnesium · Bisglycinate (glycinate)
32.5 mg per serving (stated on the label)
Vitamin C · Standard (ascorbic acid and ascorbates)
8.75 mg per serving (stated on the label)
Vitamin D3 · Vitamin D3
100 IU per serving (stated on the label)
Zinc · Citrate
3 mg per serving (stated on the label)
Sold by
Healf
What the listing says
“60 chewable tablets” · “active ingredients per chewable tablet:” · “Equiv. to choline 20mg” · “(VitaCholine™) 48.62mg”
Ingredients

Tagetes erecta ext. (Lutemax Kids) 50mg, from 1.7g (min) fresh flower, contains std. Lutein 5mg, Zeaxanthin 1mg; Betacarotene (Lyc-O-Beta™) 600 micrograms; Thiamine hydrochloride 190 micrograms, Equiv. to thiamine (vit. B1) 150 micrograms; Riboflavin sodium phosphate 190 micrograms, Equiv. to riboflavin (vit. B2) 150 micrograms; Nicotinamide 2 mg; Calcium pantothenate 1.09 mg, Equiv. to pantothenic acid (vit. B5) 1 mg; Pyridoxal 5-phosphate 220 micrograms, Equiv. to pyridoxine (vit. B6) 150 micrograms; Calcium folinate 32.5 micrograms, Equiv. to folinic acid 30 micrograms; Mecobalamin (vit. B12) 0.4 micrograms; Malpighia glabra (acerola cherry) ext. dry conc. stand. 24.31 mg From minimum dry fruit 583.4 mg, Equiv. to ascorbic acid (vitamin C) 8.75 mg; Colecalciferol (VEGADELIGHT®) 2.5 micrograms, Equiv. to Vitamin D3 100 IU; d-alpha-tocopheryl acid succinate 1.85 mg, Equiv. to Vitamin E 2.24 IU, Menaquinone 7 (MenaQ7®) 8.75 micrograms; Choline bitartrate (VitaCholine™) 48.62mg, Equiv. to choline 20mg; Chromic chloride hexahydrate 19 micrograms, Equiv. to chromium 3.75 micrograms; Ferric pyrophosphate (SUNACTIVE®) 8.94 mg, Equiv. to iron 2.5 mg; Magnesium amino acid chelate 162.5 mg, Equiv. to magnesium 32.5 mg; Potassium iodide 29.4 micrograms, Equiv. to iodine 22.5 micrograms; Zinc citrate 8.78 mg, Equiv. to zinc 3 mg.

From the Healf listing. Check the pack itself if you have an allergy: labels mark allergens in bold.

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One serving is our comparison unit, not a recommendation.

Price history

No price change since 1 October 2026. Checked on 20 days, most recently 20 October 2026.

Price at every check
£39.99Healf
First recorded
£39.991 Oct
Checked on
20 dayssince 1 Oct
Pack price at each check.
  1. First checked at Healf: £39.99

Questions about this product

How much does I'm Nutrients Kids Fussy Essentials Multivitamin cost per 250 mg choline?

£8.33 per 250 mg choline, from £39.99 for 60 tablets at Healf, checked on 20 October 2026.

How long does one pack last?

5 days at one 250 mg dose. The pack holds 1.2 g in total.

How much does I'm Nutrients Kids Fussy Essentials Multivitamin cost per 150 µg iodine?

£4.44 per 150 µg iodine, from £39.99 for 60 tablets at Healf, checked on 20 October 2026.

How long does one pack last?

9 days at one 150 µg dose. The pack holds 1.35 mg in total.

How much does I'm Nutrients Kids Fussy Essentials Multivitamin cost per 14 mg iron?

£3.73 per 14 mg iron, from £39.99 for 60 tablets at Healf, checked on 20 October 2026.

How long does one pack last?

11 days at one 14 mg dose. The pack holds 150 mg in total.

How much does I'm Nutrients Kids Fussy Essentials Multivitamin cost per 100 mg magnesium?

£2.05 per 100 mg magnesium, from £39.99 for 60 tablets at Healf, checked on 20 October 2026.

How long does one pack last?

20 days at one 100 mg dose. The pack holds 1.95 g in total.

How much does I'm Nutrients Kids Fussy Essentials Multivitamin cost per serving?

67p per serving, from £39.99 for 60 tablets at Healf, checked on 20 October 2026.

Is it the cheapest of the multivitamins in the UK?

No, it is 174th of 283. everyday Multivitamins 240 Tablets at Boots works out at 2p per serving.

How long does one pack last?

2 months at one serving. The pack holds 60 servings in total.

How much does I'm Nutrients Kids Fussy Essentials Multivitamin cost per 1 g?

£76.17 per 1 g, from £39.99 for 60 tablets at Healf, checked on 20 October 2026.

How long does one pack last?

under a day at one 1 g dose. The pack holds 525 mg in total.

How much does I'm Nutrients Kids Fussy Essentials Multivitamin cost per 1,000 IU?

£6.67 per 1,000 IU, from £39.99 for 60 tablets at Healf, checked on 20 October 2026.

How long does one pack last?

6 days at one 1,000 IU dose. The pack holds 6,000 IU in total.

How much does I'm Nutrients Kids Fussy Essentials Multivitamin cost per 15 mg zinc?

£3.33 per 15 mg zinc, from £39.99 for 60 tablets at Healf, checked on 20 October 2026.

How long does one pack last?

12 days at one 15 mg dose. The pack holds 180 mg in total.

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