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NOW FoodsFatty acids

Ultra Omega, 180 softgels

£32.45 for 180 softgels at Healf. That works out at 23p per 1 g EPA + DHA, which ranks it 18th of the 145 omega-3 fish oil products we price across 18 UK retailers.

What it really costs, per 1 g EPA + DHA23pOne 1 g dose is our comparison unit for omega-3. It is not a recommendation.
A day23p
A week£1.58
A month£6.76
A year£82.25

At one 1 g dose a day, this pack lasts 5 months. A month is 30 days, so twelve of them is not quite a year.

How we worked it out

  • Servings: 180 ÷ 1 per serving = 180
  • In the pack: 180 × 800 mg = 144 g
  • £32.45 ÷ 144 g × 1 g = 22.5p per 1 g EPA + DHA
  • A week 22.5p × 7 = £1.58 · a month × 30 = £6.76 · a year × 365 = £82.25
  • Amount per serving: added up from the components stated on the label.

The standard dose is a comparison unit, not a recommendation. Always confirm the price on the retailer's site. How we compare everything.

Cheaper omega-3 fish oil

All 145, ranked →
Omega 3 Capsules 1,000mgSimply Supplements · 900 mg a serving · £6.11 a month · a pack lasts 54 days20p£10.99View at Simply Supplements (opens in a new tab)
VitaBrightOmega 3 CapsulesVitaBright · 550 mg a serving · £6.36 a month · a pack lasts 11 months21p£69.99View at VitaBright (opens in a new tab)
WeightWorldOmega-3 Fish Oil SoftgelsWeightWorld · 300 mg a serving · £6.50 a month · a pack lasts 4 months22p£25.99View at WeightWorld (opens in a new tab)
Triple Strength Omega 3Simply Supplements · 1.1 g a serving · £6.59 a month · a pack lasts 2 months22p£14.49View at Simply Supplements (opens in a new tab)
Super Strength Omega 3Bulk · 1.65 g a serving · £6.66 a month · a pack lasts 5 months22p£32.99View at Bulk (opens in a new tab)
This productHealf · 800 mg a serving · £6.76 a month · a pack lasts 5 months23pshown above

Switching to the Simply Supplements pack saves 65p a month at the same 1 g dose.

Ranked purely by price per 1 g EPA + DHA. 32 combination products also contain omega-3.

On the label

Omega-3 · Fish oil
800 mg per serving (added up from the components stated on the label)
Pack
180 softgels · 180 servings · 1 softgel(s) a serving
Cost per serving
18p (180 servings in the pack)
More label details
Sold by
Healf
What the listing says
“180 sgels” · “Servings Per Container: 180” · “Serving Size: 1 Fish Softgel” · “Docosahexaenoic Acid [DHA] 300 mg” · “Eicosapentaenoic Acid [EPA] 500 mg” · “(Anchovies, Sardines) (1,000 mg)”
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One 1 g dose is our comparison unit, not a recommendation.

Price history

No price change since 1 October 2026. Checked on 20 days, most recently 20 October 2026.

Price at every check
£32.45Healf
First recorded
£32.451 Oct
Checked on
20 dayssince 1 Oct
Pack price at each check.
  1. First checked at Healf: £32.45

Questions about this product

How much does NOW Foods Ultra Omega cost per 1 g EPA + DHA?

23p per 1 g EPA + DHA, from £32.45 for 180 softgels at Healf, checked on 20 October 2026.

Is it the cheapest omega-3 fish oil in the UK?

No, it is 18th of 145. High Strength Omega 3 | 2340mg at Myprotein works out at 11p per 1 g EPA + DHA.

How long does one pack last?

5 months at one 1 g dose. The pack holds 144 g in total.

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