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Pure EncapsulationsVitamins

PureGenomics UltraMultivitamin, 90 capsules

£39.12 for 90 capsules at Healf. It carries more than one active ingredient, so it is not ranked against single-ingredient products. Each price below counts one ingredient only.

What it really costs, per 250 mg choline£3.26One 250 mg dose is our comparison unit for choline. It is not a recommendation.
A day£3.26
A week£22.82
A month£97.80
A year£1189.90

At one 250 mg dose a day, this pack lasts 12 days. A month is 30 days, so twelve of them is not quite a year.

How we worked it out

Choline

  • Servings: 90 ÷ 3 per serving = 30
  • In the pack: 30 × 100 mg = 3 g
  • £39.12 ÷ 3 g × 250 mg = £3.26 per 250 mg choline
  • A week £3.26 × 7 = £22.82 · a month × 30 = £97.80 · a year × 365 = £1189.90
  • Amount per serving: stated on the label.

Folate

  • Servings: 90 ÷ 3 per serving = 30
  • In the pack: 30 × 800 µg = 24 mg
  • £39.12 ÷ 24 mg × 400 µg = 65.2p per 400 µg
  • A week 65.2p × 7 = £4.56 · a month × 30 = £19.56 · a year × 365 = £237.98
  • Amount per serving: stated on the label.

Magnesium

  • Servings: 90 ÷ 3 per serving = 30
  • In the pack: 30 × 80 mg = 2.4 g
  • £39.12 ÷ 2.4 g × 100 mg = £1.63 per 100 mg magnesium
  • A week £1.63 × 7 = £11.41 · a month × 30 = £48.90 · a year × 365 = £594.95
  • Amount per serving: stated on the label.

Niacin (vitamin B3)

  • Servings: 90 ÷ 3 per serving = 30
  • In the pack: 30 × 20 mg = 600 mg
  • £39.12 ÷ 600 mg × 500 mg = £32.60 per 500 mg
  • A week £32.60 × 7 = £228.20 · a month × 30 = £978.00 · a year × 365 = £11899.00
  • Amount per serving: stated on the label.

Vitamin C

  • Servings: 90 ÷ 3 per serving = 30
  • In the pack: 30 × 250 mg = 7.5 g
  • £39.12 ÷ 7.5 g × 1 g = £5.22 per 1 g
  • A week £5.22 × 7 = £36.51 · a month × 30 = £156.48 · a year × 365 = £1903.84
  • Amount per serving: stated on the label.

The standard dose is a comparison unit, not a recommendation. Always confirm the price on the retailer's site. How we compare everything.

How it compares: choline bitartrate

All 6, ranked →
WeightWorldCholine Bitartrate CapsulesCheapest per 250 mg cholineWeightWorld · 714 mg a serving · £1.57 a month · a pack lasts 8 months5p£13.49View at WeightWorld (opens in a new tab)
Choline 350mgHealf · 350 mg a serving · £2.78 a month · a pack lasts 5 months9p£12.99View at Healf (opens in a new tab)
Choline & InositolHealf · 250 mg a serving · £2.84 a month · a pack lasts 3 months9p£9.48View at Healf (opens in a new tab)
This productHealf · 100 mg a serving · £97.80 a month · a pack lasts 12 days£3.26shown above

Ranked purely by price per 250 mg choline. Labels here do not all state the same thing: this one gives stated on the label, the cheapest gives estimated from the compound weight using our conversion factor. Check both before choosing. 65 combination products also contain choline.

How it compares: methylfolate

All 22, ranked →
Methyl Folate 1,000 mcgCheapest per 400 µgHealf · 1 mg a serving · £1.27 a month · a pack lasts 7 months4p£9.49View at Healf (opens in a new tab)
5-MTHF 5 mgHealf · 5 mg a serving · £2.22 a month · a pack lasts 2.1 years7p£55.58View at Healf (opens in a new tab)
Vimergy5-MTHFHealf · 5 mg a serving · £2.36 a month · a pack lasts 2.1 years8p£58.99View at Healf (opens in a new tab)
This productHealf · 800 µg a serving · £19.56 a month · a pack lasts 2 months65pshown above

Ranked purely by price per 400 µg. 155 combination products also contain folate.

How it compares: magnesium citrate

All 38, ranked →
Magnesium Citrate Tablets 700mgCheapest per 100 mg magnesiumSimply Supplements · 700 mg a serving · 50p a month · a pack lasts 2.3 years2p£13.99View at Simply Supplements (opens in a new tab)
Natures AidMagnesium Citrate 750mg 60 CapsulesLloyds Pharmacy · 750 mg a serving · 76p a month · a pack lasts 1.2 years3p£11.45View at Lloyds Pharmacy (opens in a new tab)
Magnesium CitrateHealf · 400 mg a serving · £1.54 a month · a pack lasts 11 months5p£16.45View at Healf (opens in a new tab)
This productHealf · 80 mg a serving · £48.90 a month · a pack lasts 24 days£1.63shown above

Ranked purely by price per 100 mg magnesium. Labels here do not all state the same thing: this one gives stated on the label, the cheapest gives estimated from the compound weight using our conversion factor. Check both before choosing. 187 combination products also contain magnesium.

How it compares: niacinamide

All 5, ranked →
Niacinamide TabletsCheapest per 500 mgMyprotein · 450 mg a serving · £1.85 a month · a pack lasts 3 months6p£4.99View at Myprotein (opens in a new tab)
Niacinamide TabletsMyprotein · 450 mg a serving · £3.32 a month · a pack lasts 27 days11p£2.99View at Myprotein (opens in a new tab)
NiacinamideHealf · 500 mg a serving · £3.42 a month · a pack lasts 6 months11p£20.49View at Healf (opens in a new tab)
This productHealf · 20 mg a serving · £978.00 a month · a pack lasts 1 day£32.60shown above

Ranked purely by price per 500 mg. 164 combination products also contain niacin (vitamin B3).

How it compares: vitamin C

All 113, ranked →
Vitamin C Plus TabletsCheapest per 1 gMyprotein · 1 g a serving · £1.00 a month · a pack lasts 6 months3p£5.99View at Myprotein (opens in a new tab)
Vitamin C Crystals PowderHealf · 1.1 g a serving · £1.01 a month · a pack lasts 7 months3p£7.61View at Healf (opens in a new tab)
Vitamin C PowderLamberts Healthcare (Nature's Best) · 1 g a serving · £1.50 a month · a pack lasts 8 months5p£12.50View at Lamberts Healthcare (opens in a new tab)
This productHealf · 250 mg a serving · £156.48 a month · a pack lasts 8 days£5.22shown above

Ranked purely by price per 1 g. 950 combination products also contain vitamin C.

On the label

Choline · Choline bitartrate
100 mg per serving (stated on the label)
Folate · Methylfolate (5-MTHF)
800 µg per serving (stated on the label)
Pack
90 capsules · 30 servings · 3 capsule(s) a serving
Cost per serving
£1.30 (30 servings in the pack)
More label details
Magnesium · Citrate
80 mg per serving (stated on the label)
Niacin (vitamin B3) · Niacinamide
20 mg per serving (stated on the label)
Vitamin C · Standard (ascorbic acid and ascorbates)
250 mg per serving (stated on the label)
Claimed on the listing
vegetarian
Sold by
Healf
What the listing says
“90 caps” · “Servings per container 30” · “Serving size 3 capsules” · “Choline (as choline bitartrate) ; 100 mg”
Ingredients

Magnesium citrate, Choline bitartrate, Ascorbic acid, Dimacal (dicalcium malate), N-acetyl-l-cysteine, Alpha lipoic acid, Trimagnesium citrate, Hypoallergenic plant fibre (microcrystalline cellulose), Mixed tocopherol, Zinc citrate, Coenzyme q10 - kaneka material, Vitamin D3, Lutein (FloraGLO®), Ascorbyl palmitate, D-Alpha tocopherol succinate, Niacinamide powder usp, Inositol, Selenomethionine, Calcium pantothenate, Vitamin K2 (MK7), Vitamin K1, OPTISHARP® (Zeaxanthin), Sodium molybdate, Copper bisglycinate, `Manganese citrate, Vitamin A (acetate), Potassium iodide, Thiamine HCL USP, Pyridoxal 5 phosphate, Beta carotene, Pyridoxine HCL, Riboflavin 5 phosphate, Chromium picolinate, Riboflavin, Calcium-l-methylfolate (metafolin), Hydroxocobalamin, Adenosylcobalamin, Biotin. Vegetarian capsule (hydroxypropyl methyl cellulose).

From the Healf listing. Check the pack itself if you have an allergy: labels mark allergens in bold.

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One 250 mg dose is our comparison unit, not a recommendation.

Price history

5 price changes since 1 October 2026. Checked on 20 days, most recently 20 October 2026.

Lowest recorded
£39.1220 Oct
Highest recorded
£41.621 Oct
First recorded
£41.621 Oct
Checked on
20 dayssince 1 Oct
Pack price at each check.
  1. Down at Healf: £39.62 → £39.12 (−1.3%)
  2. Down at Healf: £40.12 → £39.62 (−1.2%)
  3. Down at Healf: £40.62 → £40.12 (−1.2%)
3 earlier entries
  1. Down at Healf: £41.12 → £40.62 (−1.2%)
  2. Down at Healf: £41.62 → £41.12 (−1.2%)
  3. First checked at Healf: £41.62

Questions about this product

How much does Pure Encapsulations PureGenomics UltraMultivitamin cost per 250 mg choline?

£3.26 per 250 mg choline, from £39.12 for 90 capsules at Healf, checked on 20 October 2026.

How long does one pack last?

12 days at one 250 mg dose. The pack holds 3 g in total.

How much does Pure Encapsulations PureGenomics UltraMultivitamin cost per 400 µg?

65p per 400 µg, from £39.12 for 90 capsules at Healf, checked on 20 October 2026.

How long does one pack last?

2 months at one 400 µg dose. The pack holds 24 mg in total.

How much does Pure Encapsulations PureGenomics UltraMultivitamin cost per 100 mg magnesium?

£1.63 per 100 mg magnesium, from £39.12 for 90 capsules at Healf, checked on 20 October 2026.

How long does one pack last?

24 days at one 100 mg dose. The pack holds 2.4 g in total.

How much does Pure Encapsulations PureGenomics UltraMultivitamin cost per 500 mg?

£32.60 per 500 mg, from £39.12 for 90 capsules at Healf, checked on 20 October 2026.

How long does one pack last?

1 day at one 500 mg dose. The pack holds 600 mg in total.

How much does Pure Encapsulations PureGenomics UltraMultivitamin cost per 1 g?

£5.22 per 1 g, from £39.12 for 90 capsules at Healf, checked on 20 October 2026.

How long does one pack last?

8 days at one 1 g dose. The pack holds 7.5 g in total.

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