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VitabioticsMinerals

Ultra Magnesium Gummies, 60 gummies

£17.95 for 60 gummies at Vitabiotics. That works out at 20p per 100 mg magnesium, which ranks it 18th of the 38 magnesium citrate products we price across 12 UK retailers.

What it really costs, per 100 mg magnesium20pOne 100 mg dose is our comparison unit for magnesium. It is not a recommendation.
A day20p
A week£1.40
A month£5.98
A year£72.80

At one 100 mg dose a day, this pack lasts 3 months. A month is 30 days, so twelve of them is not quite a year.

How we worked it out

Magnesium

  • Servings: 60 ÷ 2 per serving = 30
  • In the pack: 30 × 300 mg = 9 g
  • £17.95 ÷ 9 g × 100 mg = 19.9p per 100 mg magnesium
  • A week 19.9p × 7 = £1.40 · a month × 30 = £5.98 · a year × 365 = £72.80
  • Amount per serving: stated on the label.

Vitamin B6

  • Servings: 60 ÷ 2 per serving = 30
  • In the pack: 30 × 1.4 mg = 42 mg
  • £17.95 ÷ 42 mg × 50 mg = £21.37 per 50 mg
  • A week £21.37 × 7 = £149.58 · a month × 30 = £641.07 · a year × 365 = £7799.70
  • Amount per serving: stated on the label.

The standard dose is a comparison unit, not a recommendation. Always confirm the price on the retailer's site. How we compare everything.

Cheaper magnesium citrate

All 38, ranked →
Magnesium Citrate 90 TabletsHolland & Barrett · 300 mg a serving · £3.06 a month · a pack lasts 3 months10p£9.19View at Holland & Barrett (opens in a new tab)
Magnesium (citrate)Healf · 150 mg a serving · £3.22 a month · a pack lasts 4 months11p£14.49View at Healf (opens in a new tab)
MagAsorb (Magnesium Citrate) PowderLamberts Healthcare (Nature's Best) · 375 mg a serving · £4.45 a month · a pack lasts 4 months15p£16.70View at Lamberts Healthcare (opens in a new tab)
Magnesium PowderHealf · 250 mg a serving · £5.23 a month · a pack lasts 5 months17p£27.42View at Healf (opens in a new tab)
ZipVitMagnesium Gummies 150mgZipVit · 150 mg a serving · £5.66 a month · a pack lasts 3 months19p£16.99View at ZipVit (opens in a new tab)
This productVitabiotics · 300 mg a serving · £5.98 a month · a pack lasts 3 months20pshown above

Switching to the Holland & Barrett pack saves £2.92 a month at the same 100 mg dose.

Ranked purely by price per 100 mg magnesium. 187 combination products also contain magnesium.

How it compares: vitamin B6 pyridoxine HCl

All 6, ranked →
ZipVitVitamin B6 50mgCheapest per 50 mgZipVit · 50 mg a serving · £1.00 a month · a pack lasts 12 months3p£11.99View at ZipVit (opens in a new tab)
Vitamin B6 Tablets 50mgSimply Supplements · 50 mg a serving · £1.11 a month · a pack lasts 12 months4p£13.29View at Simply Supplements (opens in a new tab)
Vitamin B6 100mgHealf · 100 mg a serving · £1.39 a month · a pack lasts 7 months5p£9.25View at Healf (opens in a new tab)
This productVitabiotics · 1.4 mg a serving · £641.07 a month · a pack lasts under a day£21.37shown above

Ranked purely by price per 50 mg. 280 combination products also contain vitamin B6.

On the label

Magnesium · Citrate
300 mg per serving (stated on the label)
Vitamin B6 · Pyridoxine HCl
1.4 mg per serving (stated on the label)
Pack
60 gummies · 30 servings · 2 gummy(s) a serving
Cost per serving
60p (30 servings in the pack)
More label details
Barcode
5021265000142
Sold by
Vitabiotics
What the listing says
“60 Gummies” · “CHEW TWO GUMMIES PER DAY” · “Magnesium † ; 300 mg ; 80”
Ingredients

Magnesium Citrate, Sucrose, Glucose Syrup, Acidity Regulators (Citric Acid, Sodium Citrate), Gelling Agent (Pectin), Natural Flavourings, Purple Carrot Juice Concentrate, Vitamin B6 (as Pyridoxine Hydrochloride).

From the Vitabiotics listing. Check the pack itself if you have an allergy: labels mark allergens in bold.

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One 100 mg dose is our comparison unit, not a recommendation.

Price history

No price change since 23 September 2026. Checked on 2 days, most recently 9 October 2026.

Price at every check
£17.95Vitabiotics
First recorded
£17.9523 Sept
Checked on
2 dayssince 23 Sept
Pack price at each check.
  1. First checked at Vitabiotics: £17.95

Questions about this product

How much does Vitabiotics Ultra Magnesium Gummies cost per 100 mg magnesium?

20p per 100 mg magnesium, from £17.95 for 60 gummies at Vitabiotics, checked on 9 October 2026.

Is it the cheapest magnesium citrate in the UK?

No, it is 18th of 38. Magnesium Citrate Tablets 700mg at Simply Supplements works out at 2p per 100 mg magnesium.

How long does one pack last?

3 months at one 100 mg dose. The pack holds 9 g in total.

How much does Vitabiotics Ultra Magnesium Gummies cost per 50 mg?

£21.37 per 50 mg, from £17.95 for 60 gummies at Vitabiotics, checked on 9 October 2026.

How long does one pack last?

under a day at one 50 mg dose. The pack holds 42 mg in total.

About Vitabiotics

Founded 1971 · London, England

Vitabiotics is a British vitamins and supplements company based in London. Professor Kartar Lalvani founded it in 1971, and his son Tej Lalvani is group chief executive.

All 100 Vitabiotics products, priced per doseVisit Vitabiotics (opens in a new tab)

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