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Vitabiotics

Founded 1971 · London, England

79 products priced per standard dose across 16 supplements, and 21 combination products, sold by Vitabiotics, Lloyds Pharmacy and Holland & Barrett.

See the rangeVisit Vitabiotics (opens in a new tab)

Products priced
79and 21 combinations
Supplements
16
Cheapest per dose
2products are the cheapest per dose in their table
Pack prices
£3.65 – £39.95cheapest and dearest pack
Vegan
22claimed on the listing
Price changes, last 30 days
00 down · 0 up

Best value from Vitabiotics

Vitabiotics products that are the cheapest per dose, or close to it, among every product of the same form we price.

About Vitabiotics

Vitabiotics is a British vitamins and supplements company based in London. Professor Kartar Lalvani founded it in 1971, and his son Tej Lalvani is group chief executive. Its brands include Pregnacare, Perfectil, Wellman, Wellwoman, Osteocare and the Ultra range, sold through high-street chemists, supermarkets, health food shops and its own website, with exports to more than 70 countries. Turnover was £195.6m in 2024. In July 2026 the private equity firm Bain Capital agreed to buy the family-run business, subject to regulatory approval.

Founded
1971
Based in
London, England
Website
vitabiotics.com
Sources, checked 26 September 2026

Vitabiotics in the news

  1. The Grocer ·

    Vitabiotics agrees sale to Bain Capital

    The private equity firm Bain Capital agreed to buy Vitabiotics, including its Indian and African businesses, for an undisclosed sum reported at around £900m.

  2. City AM ·

    Vitabiotics: Turnover nears £200m at vitamins giant run by former Dragons’ Den star Tej Lalvani

    Accounts for 2023 showed turnover up 13% to £196.4m, with UK and international sales both growing.

  3. Grocery Trader ·

    Vitabiotics receive Queen’s Award again

    Vitabiotics won a Queen's Award for Enterprise in Innovation for its Perfectil range, its fourth Queen's Award and second for innovation.

Where to buy Vitabiotics

  • Vitabiotics94 Vitabiotics products pricedFree delivery
  • Lloyds Pharmacy5 Vitabiotics products pricedFree delivery over £30.00, otherwise £2.99
  • Holland & Barrett1 Vitabiotics product pricedFree delivery over £30.00, otherwise £3.49

The Vitabiotics range

Ashwagandha

ProductFormSold byPricePer doseLasts
Ultra Ashwagandha · 30 tabletsDetails and price historyRoot extract (unbranded)Vitabiotics£14.9550pper 600 mg30 days

Calcium

ProductFormSold byPricePer doseLasts
Ultra Calcium · 30 tabletsDetails and price historyCarbonateVitabiotics£3.6512pper 500 mg calcium30 days

CoQ10

ProductFormSold byPricePer doseLasts
Ultra CoQ10 · 60 tabletsDetails and price historyUbiquinoneVitabiotics£13.9547pper 100 mg30 days

Cranberry

ProductFormSold byPricePer doseLasts
Ultra Cranberry · 30 tabletsDetails and price historyExtract mass (PACs not stated)Vitabiotics£8.4519pper 500 mg45 days

Folate

ProductFormSold byPricePer doseLasts
Ultra Folic Acid 400ug with Vitamin B12 60 Tablets · 60 tabletsDetails and price historyFolic acidVitabiotics£3.957pper 400 µg2 months

Garlic

ProductFormSold byPricePer doseLasts
Ultra Garlic · 60 tabletsDetails and price historyAllicin-standardisedVitabiotics£8.9522pper 600 mg40 days

Iron

ProductFormSold byPricePer doseLasts
Ultra Iron · 30 tabletsDetails and price historyFumarateVitabiotics£3.8513pper 14 mg iron30 days

Lutein

ProductFormSold byPricePer doseLasts
Ultra Bilberry, Lutein & Zeaxanthin · 30 tabletsDetails and price historyLuteinVitabiotics£7.9627pper 10 mg30 days

Lycopene

ProductFormSold byPricePer doseLasts
Ultra Lycopene · 30 tabletsDetails and price historyLycopeneVitabiotics£14.9533pper 10 mg45 days

Magnesium

ProductFormSold byPricePer doseLasts
Ultra Magnesium Gummies · 60 gummiesDetails and price historyCitrateVitabiotics£17.9520pper 100 mg magnesium3 months
Ultra Magnesium · 60 tabletsDetails and price historyBlends and other formsVitabiotics£5.955pper 100 mg magnesium4 months
Ultra Magnesium 3-in-1 Complex · 90 tabletsDetails and price historyBlends and other formsVitabiotics£9.959pper 100 mg magnesium4 months

Multivitamin

ProductFormSold byPricePer doseLasts
Pregnacare Original · 90 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£15.5517pper serving3 months
Pregnacare Original · 30 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£6.5522pper serving30 days
Wellwoman Original · 90 capsulesDetails and price historyMultivitamins (per serving)Vitabiotics£21.1524pper serving3 months
Wellkid Smart Chewable · 30 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£7.3525pper serving30 days
Wellbaby Multi-vitamin Liquid · 150 mlDetails and price historyMultivitamins (per serving)Vitabiotics£7.4525pper serving30 days
Wellkid Multi-vitamin Liquid · 150 mlDetails and price historyMultivitamins (per serving)Vitabiotics£7.4525pper serving30 days
Wellman Original · 90 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£22.5525pper serving3 months
Wellteen Her Plus · 56 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£14.4526pper serving56 days
Wellteen Him Plus · 56 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£14.4526pper serving56 days
Wellwoman Plus Omega 3-6-9 · 56 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£14.8527pper serving56 days
Wellman Plus Omega 3-6-9 · 56 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£14.8527pper serving56 days
Pregnacare Plus · 56 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£14.9527pper serving56 days
Wellman Original 30 Tablets · 30 tabletsDetails and price historyMultivitamins (per serving)Lloyds Pharmacy£8.0527pper serving30 days
Wellwoman Original · 30 capsulesDetails and price historyMultivitamins (per serving)Vitabiotics£8.5529pper serving30 days
Wellman Original · 30 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£8.8530pper serving30 days
Wellteen Him · 30 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£8.9530pper serving30 days
Wellteen Her · 30 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£8.9530pper serving30 days
Wellkid Immune Chewable · 30 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£8.9530pper serving30 days
Wellwoman 50+ · 30 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£9.5532pper serving30 days
Wellwoman Sport · 30 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£9.5532pper serving30 days
Wellman 50+ · 30 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£9.5532pper serving30 days
Wellman 70+ · 30 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£9.9533pper serving30 days
Wellwoman Perimenopause · 30 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£9.9533pper serving30 days
Wellwoman 70+ · 30 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£9.9533pper serving30 days
Pregnacare Him & Her Conception · 60 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£20.7535pper serving2 months
Wellwoman 50+ 30 Tablets · 30 tabletsDetails and price historyMultivitamins (per serving)Holland & Barrett£10.4935pper serving30 days
Wellman Sport · 30 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£10.5535pper serving30 days
Wellwoman Vegan · 60 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£11.2538pper serving30 days
Pregnacare Breastfeeding · 84 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£15.9538pper serving42 days
Pregnacare Conception · 30 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£11.9540pper serving30 days
Wellman Conception · 30 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£11.9540pper serving30 days
Pregnacare Liquid · 200 mlDetails and price historyMultivitamins (per serving)Vitabiotics£8.2541pper serving20 days
Pregnacare Conception Max · 84 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£19.9648pper serving42 days
Pregnacare Max · 84 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£20.2548pper serving42 days
Wellkid Multi-Vits Gummies with Star Wars The Mandalorian · 50 gummiesDetails and price historyMultivitamins (per serving)Vitabiotics£12.5550pper serving25 days
Wellman Prostace · 60 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£15.2751pper serving30 days
Pregnacare New Mum · 56 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£14.5552pper serving28 days
Wellkid Peppa Pig Multi-vits · 30 gummiesDetails and price historyMultivitamins (per serving)Vitabiotics£7.9553pper serving15 days
Wellman Energy · 10 tablets · OrangeDetails and price historyMultivitamins (per serving)Vitabiotics£5.5555pper serving10 days
Wellman Energy · 10 tablets · LimeDetails and price historyMultivitamins (per serving)Vitabiotics£5.5555pper serving10 days
Wellwoman Energy · 10 tablets · OrangeDetails and price historyMultivitamins (per serving)Vitabiotics£5.5555pper serving10 days
Wellwoman Energy · 10 tablets · Lime · out of stockDetails and price historyMultivitamins (per serving)Vitabiotics£5.5555pper serving10 days
Wellman Skin · 60 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£17.3058pper serving30 days
Wellman Conception Max · 84 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£24.9559pper serving42 days
Pregnacare Max + Live Cultures · 112 tabletsDetails and price historyMultivitamins (per serving)Vitabiotics£39.9571pper serving56 days
Wellteen Her Multi-vitamin Gummies · 60 gummies · out of stockDetails and price historyMultivitamins (per serving)Vitabiotics£14.5073pper serving20 days
Wellteen Him Multi-vitamin Gummies · 60 gummies · out of stockDetails and price historyMultivitamins (per serving)Vitabiotics£14.5073pper serving20 days
Wellman Gummies · 60 gummies · out of stockDetails and price historyMultivitamins (per serving)Vitabiotics£15.9580pper serving20 days
Wellwoman Gummies · 60 gummies · out of stockDetails and price historyMultivitamins (per serving)Vitabiotics£15.9580pper serving20 days

Omega-3

ProductFormSold byPricePer doseLasts
Ultra Omega-3 High Purity Fish Oil · 60 capsulesDetails and price historyFish oilVitabiotics£8.4448pper 1 g EPA + DHA18 days
Wellkid Omega-3 Chewable · 60 capsulesDetails and price historyFish oilVitabiotics£8.45£1.13per 1 g EPA + DHA8 days
Wellkid Peppa Pig Omega-3 · 30 gummiesDetails and price historyAlgae oil (vegan)Vitabiotics£8.45£2.82per 1 g EPA + DHA3 days
Ultra Cod Liver Oil · 60 capsulesDetails and price historyCod liver oilVitabiotics£7.3590pper 1 g EPA + DHA8 days

Vitamin C

ProductFormSold byPricePer doseLasts
Ultra Vitamin C · 120 tabletsDetails and price historyStandard (ascorbic acid and ascorbates)Vitabiotics£10.8518pper 1 g2 months
Ultra Vitamin C · 60 tabletsDetails and price historyStandard (ascorbic acid and ascorbates)Vitabiotics£6.1521pper 1 g30 days
Ultra Vitamin C Fizz · 20 tabletsDetails and price historyStandard (ascorbic acid and ascorbates)Vitabiotics£4.9525pper 1 g20 days

Vitamin D3

ProductFormSold byPricePer doseLasts
Ultra Vitamin D 4000IU 96 Tablets · 96 tabletsDetails and price historyVitamin D3Lloyds Pharmacy£11.493pper 1,000 IU1.1 years
Ultra Vitamin D 3000IU 96 Tablets · 96 tabletsDetails and price historyVitamin D3Lloyds Pharmacy£10.344pper 1,000 IU9 months
Ultra Vitamin D 2000IU 96 Tablets · 96 tabletsDetails and price historyVitamin D3Lloyds Pharmacy£8.494pper 1,000 IU6 months
Ultra Vitamin D 1000IU 96 Tablets · 96 tabletsDetails and price historyVitamin D3Lloyds Pharmacy£5.416pper 1,000 IU3 months
Ultra Vitamin D 400IU · 96 tabletsDetails and price historyVitamin D3Vitabiotics£3.9510pper 1,000 IU38 days
Wellbaby Vitamin D Drops · 30 mlDetails and price historyVitamin D3Vitabiotics£6.7528pper 1,000 IU24 days
Wellkid Marvel Vitamin D · 50 gummiesDetails and price historyVitamin D3Vitabiotics£11.8547pper 1,000 IU25 days
Wellkid Vitamin D Gummies with Star Wars The Mandalorian · 50 gummiesDetails and price historyVitamin D3Vitabiotics£11.8547pper 1,000 IU25 days
Wellkid Peppa Pig Vitamin D · 30 gummiesDetails and price historyVitamin D3Vitabiotics£6.9558pper 1,000 IU12 days

Vitamin K2

ProductFormSold byPricePer doseLasts
Ultra Vitamin K2 · 60 tabletsDetails and price historyMK-7Vitabiotics£9.2010pper 100 µg3 months

Zinc

ProductFormSold byPricePer doseLasts
Ultra Zinc · 60 tabletsDetails and price historySulphateVitabiotics£3.856pper 15 mg zinc2 months

Combination products

Products that carry more than one supplement. Each product’s own page gives its price per dose of each supplement named here.

ProductPriced per dose forSold byPrice
Cinafen Cinnamon and Fenugreek · 60 tabletsDetails and price historyFenugreek, Chromium and Thiamine (vitamin B1)Vitabiotics£11.45
Feroglobin Baby Drops · 30 mlDetails and price historyIron, Vitamin C and ZincVitabiotics£6.45
Feroglobin Capsules · 30 capsulesDetails and price historyIron, Copper, Folate, Vitamin B12, Vitamin B6 and ZincVitabiotics£6.15
Feroglobin Fizz · 20 tabletsDetails and price historyIron, Copper, Vitamin B12, Vitamin B6, Vitamin C and ZincVitabiotics£6.15
Feroglobin Liquid · 200 mlDetails and price historyIron, L-Lysine, Niacin (vitamin B3), Vitamin C and ZincVitabiotics£6.15
Feroglobin Liquid · 500 mlDetails and price historyIron, L-Lysine, Niacin (vitamin B3), Vitamin C and ZincVitabiotics£11.15
Feroglobin Liquid Plus · 200 mlDetails and price historyIron, L-Carnitine, L-Lysine, Vitamin C and ZincVitabiotics£8.85
Jointace Collagen · 30 tabletsDetails and price historyCollagen, Chondroitin and GlucosamineVitabiotics£12.36
Menopace Calcium · 60 tabletsDetails and price historyCalcium, Copper, Iron, Magnesium, Multivitamin and Vitamin CVitabiotics£12.95
Osteocare Chewable · 30 tabletsDetails and price historyCalcium, Copper, Magnesium, Vitamin D3 and ZincVitabiotics£5.10
Osteocare Fizz · 20 tabletsDetails and price historyCalcium, Magnesium, Vitamin C, Vitamin D3 and ZincVitabiotics£5.15
Osteocare Glucosamine and Chondroitin · 60 tabletsDetails and price historyCalcium, Chondroitin, Glucosamine and MagnesiumVitabiotics£14.15
Osteocare Liquid · 200 mlDetails and price historyCalcium, Magnesium, Vitamin D3 and ZincVitabiotics£5.15
Osteocare Liquid · 500 mlDetails and price historyCalcium, Magnesium, Vitamin D3 and ZincVitabiotics£12.45
Osteocare Original · 30 tabletsDetails and price historyCalcium, Copper, Magnesium, Manganese, Selenium, Vitamin D3 and ZincVitabiotics£5.45
Osteocare Original · 90 tabletsDetails and price historyCalcium, Copper, Magnesium, Manganese, Selenium, Vitamin D3 and ZincVitabiotics£13.15
Osteocare Plus · 84 tabletsDetails and price historyCalcium, Copper, Magnesium, Manganese, Omega-3, Selenium, Vitamin D3 and ZincVitabiotics£15.05
Ultra Omega 3·6·9 · 60 capsulesDetails and price historyOmega-3 and Vitamin EVitabiotics£10.35
Ultra Selenium · 30 tabletsDetails and price historySelenium, Vitamin C and Vitamin EVitabiotics£7.95
Ultra Turmeric · 60 tabletsDetails and price historyTurmeric / curcumin, Black pepper (piperine) and Vitamin D3Vitabiotics£12.68
Wellkid Calcium Liquid · 150 mlDetails and price historyCalcium, Copper, Magnesium, Vitamin D3 and ZincVitabiotics£5.45

Price changes

No Vitabiotics price has changed since 17 September 2026.

Each product's page charts its price at every check.

Questions about Vitabiotics

Where is Vitabiotics based?

Vitabiotics is based in London, England.

When was Vitabiotics founded?

Vitabiotics was founded in 1971.

Where can I buy Vitabiotics in the UK?

The 100 Vitabiotics prices on this page come from the Vitabiotics website, Lloyds Pharmacy and Holland & Barrett, checked 7–9 October 2026.

Which Vitabiotics products are the cheapest per dose?

Each is the cheapest per dose among products of the same form: Ultra Zinc (13 compared) and Ultra Garlic (4 compared).

Does Vitabiotics make vegan supplements?

22 of the 100 Vitabiotics products listed here are described as vegan on the retailer's listing. Some Vitabiotics products carry the Vegan Society trademark.

A standard dose is a unit for comparing prices, not a recommendation. “Lasts” is the pack at one standard dose a day. Each form opens its full table, where every brand’s products are ranked by price per dose. How we compare · Vitabiotics in all products · All brands