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NOW FoodsFatty acids

Ultra Omega-3 Fish Oil (Bovine Gelatin), 180 softgels

£35.99 for 180 softgels at Healf. That works out at 27p per 1 g EPA + DHA, which ranks it 30th of the 145 omega-3 fish oil products we price across 18 UK retailers.

What it really costs, per 1 g EPA + DHA27pOne 1 g dose is our comparison unit for omega-3. It is not a recommendation.
A day27p
A week£1.87
A month£8.00
A year£97.31

At one 1 g dose a day, this pack lasts 4 months. A month is 30 days, so twelve of them is not quite a year.

How we worked it out

  • Servings: 180 ÷ 1 per serving = 180
  • In the pack: 180 × 750 mg = 135 g
  • £35.99 ÷ 135 g × 1 g = 26.7p per 1 g EPA + DHA
  • A week 26.7p × 7 = £1.87 · a month × 30 = £8.00 · a year × 365 = £97.31
  • Amount per serving: added up from the components stated on the label.

The standard dose is a comparison unit, not a recommendation. Always confirm the price on the retailer's site. How we compare everything.

Cheaper omega-3 fish oil

All 145, ranked →
Omega 3 270Protein Works · 300 mg a serving · £7.40 a month · a pack lasts 3 months25p£19.99View at Protein Works (opens in a new tab)
DHA-500 Fish OilHealf · 750 mg a serving · £7.55 a month · a pack lasts 2 months25p£16.99View at Healf (opens in a new tab)
Omega-3 Fish OilHealf · 600 mg a serving · £7.61 a month · a pack lasts 30 days25p£7.61View at Healf (opens in a new tab)
Omega 3 90Protein Works · 300 mg a serving · £7.77 a month · a pack lasts 27 days26p£6.99View at Protein Works (opens in a new tab)
Omega 3 180Protein Works · 300 mg a serving · £7.77 a month · a pack lasts 54 days26p£13.99View at Protein Works (opens in a new tab)
This productHealf · 750 mg a serving · £8.00 a month · a pack lasts 4 months27pshown above

Switching to the Protein Works pack saves 59p a month at the same 1 g dose.

Ranked purely by price per 1 g EPA + DHA. 32 combination products also contain omega-3.

On the label

Omega-3 · Fish oil
750 mg per serving (added up from the components stated on the label)
Pack
180 softgels · 180 servings · 1 softgel(s) a serving
Cost per serving
20p (180 servings in the pack)
More label details
Testing
Claimed on the label (not verified by us)
Sold by
Healf
What the listing says
“180 softgels” · “Serving Size: 1 Softgel” · “Docosahexaenoic Acid (DHA) (250 mg)” · “Eicosapentaenoic Acid (EPA) (500 mg)” · “(Anchovies, Sardines) ; 1000 mg”
Ingredients

Fish Oil Concentrate, (Omega-3 Fatty Acids: Eicosapentaenoic Acid (EPA), Docosahexaenoic Acid (DHA)), Softgel Capsule [bovine gelatin (BSE-free), glycerin, enteric coating (pharmaceutical glaze, ethyl alcohol, ammonium hydroxide, glycerin, sunflower lecithin, medium-chain triglycerides), water] and d-alpha Tocopherol (from sunflower). Contains fish (anchovies, sardines).

From the Healf listing. Check the pack itself if you have an allergy: labels mark allergens in bold.

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One 1 g dose is our comparison unit, not a recommendation.

Price history

1 price change since 1 October 2026. Checked on 20 days, most recently 20 October 2026.

Lowest recorded
£32.991 Oct
Highest recorded
£35.9917 Oct
First recorded
£32.991 Oct
Checked on
20 dayssince 1 Oct
Pack price at each check.
  1. Up at Healf: £32.99 → £35.99 (+9.1%)
  2. First checked at Healf: £32.99

Questions about this product

How much does NOW Foods Ultra Omega-3 Fish Oil (Bovine Gelatin) cost per 1 g EPA + DHA?

27p per 1 g EPA + DHA, from £35.99 for 180 softgels at Healf, checked on 20 October 2026.

Is it the cheapest omega-3 fish oil in the UK?

No, it is 30th of 145. High Strength Omega 3 | 2340mg at Myprotein works out at 11p per 1 g EPA + DHA.

How long does one pack last?

4 months at one 1 g dose. The pack holds 135 g in total.

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